About free Tools we can use to Optimize our Website: What makes a “good” website? High organic rankings? Valuable content? Customer experience? Or something entirely altogether? While experts worldwide have varying opinions of what a website should look like, they all agree that there is no single factor to determine the quality of a website. Optimizing your website for search engines and users is a crucial part of a website strategy. And here are six free tools to help you optimize your website.
Hotjar is your all-in-one suit for gathering qualitative data. It includes tools that help you generate heat maps, funnel tracking, user polls, surveys, and everything qualitative. Hotjar offers web admins and SEO experts a host of tools to work with, is easy to use, and free-for-all.
Understanding user behaviour is crucial for optimizing your website. Whether you are an e-commerce website trying to maximize your conversions or an information website looking to extend user time, forming SEO strategies without understanding what visitors do on your website is a lost cause. Google Analytics allows web admins to track user behaviour when navigating a site. It automatically collects data and offers customized reports to understand user behaviour better. And it is free to use.
If you want to test a new feature on your website, Google optimizes where you want to go. Offered freely by Google, Google optimize allows webmasters to test different variations on a page like fonts, call to action, headlines, product copy, and product placement and match them against the desired objective. If you are looking for a free tool for A/B testing on your website, you won’t find anything better than Google Optimize. And it also seamlessly integrates with Google Analytics.
Another free tool offered by Google, PageSpeed Insights, measures a web site’s performance on desktop and mobile devices. It assigns a score to each website on a ranking scale from 0 to 100. Websites over 90 are considered good, 50 to 90 need improvement, and below 50 are considered poor. The performance score remains based on lab data, meaning performance remains evaluated in a controlled environment. Results from PageSpeed present webmasters with an accurate view of how users interact with the website.
The premise of Google Search Console is straightforward. It allows webmasters to view the performance of their website on Google. The console also comes in handy if you need to troubleshoot your website, fix indexing problems, request re-indexing for new content, and other features. But a significant component of the console that makes it invaluable to webmasters is its ability to provide search-related data. How often is your website ranked in search? What are the keywords you are ranking for? And how often are users clicking through to your website?
Screaming Frog is a crawler that crawls your website to find out common SEO issues. It finds broken links, spots duplicate content, redirects, extracts relevant data from a webpage, and analyses page titles and meta tags, amongst other uses. Screaming Frog makes it easier for web admins to detect abnormalities within a website and improve on elements influencing SEO rankings.
The sooner you start on website optimization, the better. Each tool mentioned above is easy to use and offers invaluable information to optimize your website’s performance. And while all of these tools are free, some also come with a paid version should you feel the need.
SEM Rush, like the other programmes described above, includes a free version of their powerful product. SEM Rush can assist with keyword research, on-page SEO audits, content improvements, rank tracking, and much more, in addition to link building. Sign up for a free account to have access to these features.
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