E-Commerce: In absolute terms, e-commerce, that remains to say, electronic commerce, refers to the buying besides selling of products and services on the Internet. However, time remains often used to describe all steps and actions a seller takes to sell products directly to consumers. The process starts as rapidly as a potential customer discovers a product, buys it, and uses it until, ideally, becoming a loyal customer. For example, when selling online, following up on a customer who added an item to their cart without completing the transaction can increase the likelihood of the sale being finished. Data is the engine that underpins all of the most successful e-commerce operations, leveraging various best performs such as targeted email marketing, audience segmentation, and marketing automation.

E-commerce is a $ 2.3 trillion manufacturing that grows every year. In the 1990s, salespeople discovered a new sales channel: the Internet. Anyone looking to expose an online store to benefit from the boom in e-commerce needs to understand the fundamentals.

What Is E-Commerce?

What Is E-Commerce?

When we talk about e-commerce, the most extraordinary people think of it as exporting or buying a physical product online. However, e-commerce also includes marketing and purchasing dematerialized products, such as services and other digital products. E-commerce refers to the online sales actions of a business.

Some e-merchants sell exclusively online. For example, imagine the case of an entrepreneur who starts a high-end pet products company. When the Internet did not exist, the latter would have had two choices: to market his goods in his store or sell his products wholesale to large pet shops established throughout the national territory. Today, these business owners have a 3rd option: e-commerce. They can choose to sell their products on their website, on a third-party site, or both.

The boundaries between e-commerce and traditional retail are sometimes quite challenging to define. When a customer uses their smartphone to compare the price of a product they are looking at in person in a store, it isn’t easy to classify the experience as unique to one or the other.

What Are E-Commerce Business Models?

E-commerce can be the digital arm of a retail giant or a brick-and-mortar store. It can also represent a single person selling handicrafts from home through online marketplaces.

There is, of course, a range of business models between these extremes. E-commerce models vary widely and include many business types e-commerce challenges. Here is a list of the different kinds of e-commerce businesses:

Busines-To-Business (B2B)

B2B e-commerce refers to a business buying goods or services online from another company. It is the case, for example, of a restaurant that buys an ice machine or a law firm that believes in accounting software. Professional software like purchaser relationship management (CRM) platforms and online payment service companies also fall into the B2B category. B2B online sales incline to be more complex than other forms of e-commerce because they rely on large catalogs of goods that are harder to market.

Business-To-Consumer (B2C)

B2C online selling mentions a customer purchasing an item over the Internet. Although B2C e-commerce may appear more important, it only represents half of the B2B [e-commerce] market.

Consumer-To-Consumer (C2C)

The C2C sale works like an online flea marketplace or internet auction that allows individuals to sell products to other individuals. These can be products they design or make themselves, such as crafts and artwork, or second-hand items they own and want to sell.

Consumer-To-Business (C2B)

When a consumer creates value for a company, it is called C2B commerce. This value creation can take many forms. For example, we speak of C2B when a customer gives a favourable opinion of a company or when the website of an image bank buys photos from a self-employed person. Also, companies that sell second-hand products sometimes buy goods online from individuals.

Business-To-Government (B2G)

This model is sometimes also called B2A, for “business-to-administration”. We speak of B2A when a private company exchanges goods or services with a public agency. It is usually complete as part of a contract to deliver a particular service to a public body. For example, a maintenance company might respond to an online tender to get a cleaning assignment in court, or an IT company might react to a bid to manage a city’s IT equipment.

Consumer-TO-GOVERNMENT (C2g)

Have you ever paid for a ticket online? If the answer is yes before you know C2G. Every time you transfer an amount of money to a public agency using the Internet, you are participating in C2G e-commerce. This model includes paying taxes online or buying products from a government agency’s digital auction page.


E-commerce refers to selling a good or service electronically via an Internet network. Companies and individuals can launch their e-commerce activity, and everything will then depend on the type of transaction according to the e-commerce models.

Also read: What is Software Distribution Platform? – Introducing, Positive, Functionality, And More