Measuring the Success of Your MSP Website
When calculating the success of an MSP website, many business owners fail to set the correct metrics for their projects. This can lead to inaccurate data and lost opportunities for high-quality growth. To ensure a successful website, try setting these key metrics:
1. Website Traffic
The website traffic metric is the most common metric used by business owners when determining website success. This is a good place to start, but it only provides a small part of the story. Your website traffic shows how many people are visiting your website and how often they are returning. For example: If you receive 1,000 visitors per day with a bounce rate of 60% (meaning that 60% of visitors leave after a one-page view), you will receive 600 new visitors each month who land on your homepage.
2. Bounce Rate
The bounce rate metric is often ignored by business owners, but it is an important indicator of the performance of your site. The bounce rate shows how often visitors leave your website after viewing only a single page. Bounce rates are typically reported as a percentage, such as 40%. This means that 40% of visitors choose to leave your website after viewing only one page.
3. Conversion Rate
A conversion rate is the percentage of visitors who are seeking to take a specific action on your website, such as placing an order or signing up to learn more. A high conversion rate is desirable, but it can be difficult to determine. Studies have shown that the best businesses can expect a 1-2% conversion rate for their marketing campaigns.
4. Time on Site
Time on site is a metric that many business owners fail to set. This shows the amount of time visitors spend on your website. Only 30% of visitors will return to your website in the next month. To calculate this, multiply visits by duration. This metric is not the same as the click through rate or exit rate.
5. Social Media KPIs
Social media metrics are a great way to track how engaged your customers are, and what they are saying about you. The first metric is the number of social media mentions, which includes tweets, Facebook posts and LinkedIn shares. Although this metric can be easily tracked via a web analytics tool, it must be kept in perspective.
6. Search Engine Rankings
Search engine rankings are a very important metric for every business owner. This shows the number of times your website appears on the first page of Google, Yahoo and Bing. Pay close attention to the word “appears”, as this could mean that your site appears on the second or third page.
7. Lead Generation
Lead generation is a very important goal for every business owner. The metric to track is the number of leads generated per month, which includes phone calls, emails, form submissions and site visitors who leave their contact information.
These are just a few of the most important metrics used to track the success of your MSP website. How many of them do you currently track? And how many do you plan to begin tracking in the future? By tracking these seven key metrics, you will be able to better measure your site’s success and allow for immediate optimization steps.