Technology has been evolving at seemingly breakneck speed in recent times. This has been amazing to see, but as a business owner, it can be stressful. It is vital that you keep up with the latest technology as you can be sure that your competitors will be embracing the latest tech, so you do not want to get left behind. At the beginning of a new year, looking at a few emerging business tech trends is a good opportunity to know what areas you should focus on. Here are the main tech trends to be aware of right now.


Of course, everyone is talking about AI and has been for the last year. The rise of ChatGPT last year took the world by storm, and businesses are still figuring out how to get to grips with the technology. It certainly has its limitations and cannot be used to fully automate certain aspects of the business, but it can be used in many ways. You do not want to get left behind regarding AI, so you should embrace it in 2024.

Customer Data Platforms

Customer data has become invaluable to businesses in recent years as it can help with acquisition and retention, engagement, and decision-making. Managing customer data efficiently can also be challenging, which is why many are now using a customer data platform (CDP). CDPs bring together your data in one place, providing a clear view of data for key tasks, including retention, acquisition, and engagement. These platforms will help you gain a much stronger understanding of your customers so that you can make informed decisions that will benefit both the business and your customers.

Edge Computing

The rise of the Internet of Things (IoT) has also led to the rise of edge computing. Essentially, this facilitates the processing of data closer to the source. This reduces latency, increases security, and allows for real-time processing capabilities.

Cloud Computing

Cloud computing has become a major trend in recent times, particularly since the normalization of remote work during the COVID-19 pandemic. Cloud computing can facilitate remote work by providing employees with access to resources and data anywhere. Additionally, cloud solutions are scalable, cost-effective, and secure.


Talking of secure, cybersecurity is a necessary trend right now. Cybercrime has been rife in recent times, with attackers using increasingly advanced tactics, so businesses must protect themselves and their data. Businesses of all sizes and in all industries are targeted, which is why it is vital that there is sufficient investment in cybersecurity products. Additionally, 95% of attacks succeed due to human error, so businesses should also be investing in cybersecurity training in 2024.

These are the main business tech trends to be aware of in 2024. It can be hard to keep pace when tech is constantly evolving and improving, but you need to make an effort to stay current to avoid getting left behind. By focusing on these areas, you will remain competitive and improve your business in 2024.